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Key Market Statistics

Here is a snapshot of key recent data relevant to Canadian marketers and advertisers:

  • Over 17 Million Canadians are connected to the Internet, and they go online for an average of 2 hrs per day.


  • ComScore Media Metrix Canada, November 2003
  • Local commercial searches – those seeking merchants “near my home or work” – represent twenty-five percent of all searches being performed by online buyers.


  • The Kelsey Group and BizRate.com ,Winter 2003

  • Ninety-one percent of Canadians say they go online to get information about products to buy.


  • CyberTrends, ComQUEST Research, Winter 2003

  • Sixty Percent of Canadian adults living in communities of 10,000 people or less have Internet access.


  • Canadian Netizens, NFO Cfgroup, January 2003

  • Seventy-two percent of Canadian adults feel that “the Internet is an essential part of life today”.


  • CyberTrends, ComQUEST Research, Winter 2003


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