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Key Market Statistics
Here is a snapshot of key recent data relevant to Canadian
marketers and advertisers:
- Over 17 Million Canadians are connected to the Internet, and
they go online for an average of 2 hrs per day.
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ComScore Media Metrix Canada, November 2003
- Local commercial searches – those seeking merchants “near my
home or work” – represent twenty-five percent of all searches being
performed by online buyers.
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The Kelsey Group and BizRate.com ,Winter 2003
- Ninety-one percent of Canadians say they go online to get
information about products to buy.
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CyberTrends, ComQUEST Research, Winter 2003
- Sixty Percent of Canadian adults living in communities of
10,000 people or less have Internet access.
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Canadian Netizens, NFO Cfgroup, January 2003
- Seventy-two percent of Canadian adults feel that “the Internet
is an essential part of life today”.
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CyberTrends, ComQUEST Research, Winter 2003
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